Conversational Marketing
Conversational AI for Customer Acquisition
September 21, 2021
It’s no secret that customer acquisition has largely moved from the physical to the digital sphere. Particularly as the COVID-19 pandemic continues, businesses are looking for new and innovative ways to power their brands and to build relationships with customers.
Conversational Marketing
Chatbot Welcome Message Examples to Help Your Bot Greet Visitors Better
July 20, 2021
First impressions are critical, and your chatbot's welcome message is the first thing visitors will see when they visit your page. Make sure yours has all the necessary qualities to help ensure the best customer experience!
Bots for Business, Conversational Marketing
How to Include Bots in Your 2021 Digital Marketing Strategy
December 24, 2020
Chatbots have seen a rise in popularity and functionality over the years, and that growth is projected to continue at a more rapid pace in 2021. Many businesses have been forced to pivot and rely on digital assets and operations because of the global pandemic and restrictions placed on businesses. Many companies are trying to […]
Bots for Business, Conversational Marketing
10 Dos and Don’ts of Chatbot Conversation Design
May 26, 2020
Effective chatbot conversation design builds trust and creates a successful, enjoyable user experience. Here are best practices to keep in mind when designing a chatbot.
Chatbot Development, Conversational Marketing
Miracle Mile Jules Is the Archetype for Customer Experience Chatbots
January 14, 2020
Miracle Mile Jules is a customer experience chatbot designed to engage with shoppers at the Miracle Mile Shops mall in Las Vegas.
Bots for Business, Conversational Marketing
How to Use SMS Chatbots for Customer Acquisition
December 17, 2019
SMS chatbots are the future of marketing directly to customers. These bots can help automate lead generation and customer acquisition.
Bots for Business, Conversational Marketing
Evaluating the Usability of a Healthcare Chatbot
October 15, 2019
A team of researchers at Ulster University in Northern Ireland has recently carried out a study exploring ways in which developers can assess the usability of healthcare chatbots.
Bots for Business, Conversational Marketing
Why Conversational Design Is Essential For Bot Building
August 29, 2019
Behind every bot, there is a human who has written their conversational script to be able to interact fluidly with users. The concept at work is called conversational design, and it is integral to building bots.
Bots for Business, Conversational Marketing
Why Conversational Commerce is the Future of E-Commerce
April 9, 2019
Conversation is the future of e-commerce. Increasingly, consumers are researching products, asking questions, comparison shopping, and placing orders through chatbots rather than through e-commerce websites. Learn how conversational commerce can make shopping more engaging for users, while also helping increase sales.
Bots for Business, Conversational Marketing
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