What to Expect at SuperBot 2019
This year’s SuperBot is on track to be even bigger and better than before. We have a great line-up of speakers from a wide variety of companies.
By Arte Merritt
April 2, 2019
This year’s SuperBot is on track to be even bigger and better than before. We have a great line-up of speakers from Alexa, Google, IBM, Slack, Twilio, the BBC, the NBA, Viacom, AccuWeather, Mercedes-Benz, and many more.
The Rise of Voice Applications
As the voice space continues to take off, more and more brands are developing compelling voice apps in ever-expanding use cases. For example, both the BBC and Viacom teams are building voice skills for children. Mercedes-Benz launched their own branded in-car voice experience. AccuWeather, the NBA, and Discovery Channel continue investing in and expanding their voice offerings.
In addition, we will hear from leading agencies developing voice skills for brands, including Rain, Earplay, XAPPmedia, and Assist. These agencies work with some of the top brands, including Tide, Campbell’s, 1-800-Flowers, Sephora, A&E, NBCUniversal, Progressive Insurance, and more.
It is not just brands and agencies who are experts in this space—startups are doing amazing things, as well. At SuperBot, you can hear from the founder of Invoked Apps—an Alexa Champion and the developer of some of the most downloaded and highly rated Alexa Skills and Google Actions.
Google and Alexa representatives will be there as well to discuss their view of the space.
Advancements in User Acquisition, Discovery, and Monetization
As the conversational space continues to mature, we are seeing more advancements and opportunities for user acquisition, discovery, and monetization. Chatbots are becoming core channels for brands.
At SuperBot, you will hear from leading experts at Snaps, Octane AI, The Mars Agency, and more on how to increase user acquisition, engagement, and monetization. For example, learn how Mars is enabling brick-and-mortar retailers to increase conversions through in-store voice applications.
Designing Conversational Interfaces
Designing conversational interfaces can be challenging. Users can say whatever they want to a chatbot or voice skill. The chatbot may—or may not—respond, but the user can say whatever they like.
The beauty of conversational interfaces is that users will tell you what they want. They will also tell you what they think of the chatbot afterward, which sometimes is not too pleasant.
It is up to the brand or developer to decide what to support.
How you go about designing these interfaces—including gracefully handling the unknown requests or incorporating personalities—is very important.
At SuperBot, we have assembled an excellent team of experts to discuss best practices in conversational design, including personality, error handling, engagement, and even just getting started.
Customer Service Is Important
An area where we see tremendous growth in conversational interfaces is customer service.
Chatbots offer enterprises an opportunity to provide 24x7 customer support at much lower costs than live agents.
At SuperBot, we will hear from Turo, Intuit, and Genesys on how they are leveraging chatbots for customer service, as well as best practices in design and deployment.
What Else Is New? Sock It to Me!
Not only do we have a great lineup of new speakers, we have some great new giveaways.
The socks are back—every attendee will receive a pair of Dashbot socks.
As an added giveaway this year, we are raffling off two devices—an Amazon Echo Show and a Google Home Hub. Register to attend, and share that you’re attending #SuperBot2019 on Twitter, Facebook, and/or LinkedIn, and enter to win one of the two prizes.
Get Your Tickets
SuperBot is quickly approaching on April 2nd. Sign up today to ensure your seat and the opportunity to meet with, share with, and learn from experts in the industry.
Use the discount code “Amazon.bot” for 25% off tickets at https://sb2019.dashbot.io.
Dashbot is a conversational analytics platform that enables enterprises and developers to increase engagement, satisfaction, and monetization through actionable data and tools.
In addition to traditional metrics, like engagement and retention, we provide chatbot-specific analytics, including NLP response effectiveness, sentiment analysis, conversational analytics, and the full chat session transcripts.
We also have tools to take action on the data, like our live person take-over of chat sessions and push notifications for re-engagement.
We support Alexa, Google Home, Facebook Messenger, Slack, Twitter, Kik, SMS, web chat, and any other conversational interface.