Bots for Business

Generate Leads with Bots for Real Estate

In the world of real estate, time equals money. As a chatbot developer, this is where you come in. If an agent isn’t in the office and a client has an urgent question, a chatbot can answer immediately. In this article, learn about real estate bots that can help you qualify leads.

April 21, 2021

Among the most time-consuming tasks of any real estate company is finding new market leads and building a customer’s trust. Developing a solid relationship between agents and clients takes a considerable amount of time. In addition to an agent with experience and credibility, customers need a real estate firm that is available at any time.

How bots for real estate can help qualify leads

As a chatbot developer, this is where you come in. If an agent isn’t in the office and a client has an urgent question, a chatbot can answer immediately. Having their customers’ questions automatically answered by a chatbot assistant can free up agents’ time. Not only that, but a real estate bot can also qualify potential clients as leads and can even follow up with them.

Using a chatbot to conduct a preliminary screening of a potential client saves time and gives the agent information about people who are seriously considering a real estate purchase or sale.

According to research, 37 percent of home buyers are millennials—a group that expects fast responses and results. That’s why, despite the rise of other technologies—such as virtual staging and 3D tours—these bots have still proven themselves among the most effective real estate tools in 2021. By delivering quick, efficient responses to pressing questions and inquiries, real estate bots remove the wait time that younger home buyers dread.

Optimize workflow with multiple bots for real estate

Several bots are already being used by real estate companies. Here is a quick look at some of them that can help maximize the efficiency of your business:

Schedule bot. Your team could spend all day emailing and calling people to organize an open house or private showing. Using a scheduling bot allows the team to stay in touch with all parties involved in the sale. The agent just enters the time and event information, and the bot keeps the clients informed.

Lead capture bot. Filing leads into a database is essential but extremely time-consuming. When a bot finishes collecting information from a potential lead, it can automatically put that information into your team’s database.

Lead manager bot. After your lead capture bot enters a client’s information into the database, you can utilize lead manager bots to help real estate agents sift through the information. Rather than reading through every lead, the agent can chat with the lead manager bot to find the best leads.

How to get your chatbot working for you

When you create your real estate bot, building a script is extremely important. You can program the bot to ask users pertinent questions, including:

- Are you a buyer/seller/renter?
- What kind of property do you want to buy/sell/rent?
- Where do you want to live?
- How many bedrooms and bathrooms are you looking for?
- When are you looking to move?
- What’s your budget?

You can write your chatbot script to include any other relevant questions, but it’s best to ask the usual, repetitive questions that realtors need to have answered when meeting potential clients. Instead of realtors taking the time to collect this basic information, a chatbot makes it easy for potential buyers or sellers to give the agents all they need to start working.

After your chatbot asks the user the established questions, the next step is the call to action. Your real estate bot can push the user toward visiting the website, setting up an appointment, or leaving their contact information.

It’s okay if a client doesn’t give their contact information. They might just be window-shopping for a real estate agent for now, but they could be looking to buy within a few months. Luckily, after a client messages your bot, that bot can reach back out to them at a later time. Just program a follow-up command, and have your bot automatically contact anyone it has interacted with.

Just ‘bot’ a new home

Real estate agents are always looking for new clients. A real estate bot is a great way to establish a good repertoire with customers, while also finding home buyers or sellers. Real estate companies use many types of bots, so make sure you explore all the options that could work for your team. By creating these bots, you can help the agents gain leads, save time, and maybe even make more money!