AI, NLG, and Machine Learning, Bots for Business, Chatbots, Emerging Technology, Thought Leadership

Conversational AI in Action: XAPP AI

We spoke with our partner XAPP AI to learn about their work with Surefire Local powering AI conversational site search and chat solutions for small and medium-sized enterprises.

December 1, 2022

Conversational AI in Action: XAPP AI partner XAPP AI is an AWS conversational AI partner that operates with the mission of creating Conversational AI experiences people want to use. The XAPP AI platform is a centralized management platform that works to provide control and consistency, with AI that is available to all companies, no matter their size. Their Optimal Conversation Studio ™ brings leading Natural Language Understanding (NLU) and Artificial Intelligence (AI) powered search into a user-friendly platform, leveraging Amazon Web Services to power low-code and no-code solutions by combining the strengths of intelligent search and conversational AI across search, chat, text messaging and voice channels.

Keep reading to learn how XAPP partnered with Surefire Local to announce AI-powered conversational site search and chat solutions for SMBs (small and medium-sized enterprises). Surefire Local is an all-in-one local marketing platform with one critical mission: make online marketing easy so small businesses can grow profitably. The solutions, based on Optimal Conversations™ for SMBs from XAPP AI, integrate seamlessly into Surefire Local’s business intelligence marketing software, enabling SMBs to achieve greater sales efficiency.

XAPP AI and Surefire Local Partner ​​to help SMBs improve lead flow and sales efficiency

The goal was simple: meet the demands of today’s consumers by anticipating their questions and providing content they actually want.

A prospective customer can interact with one of Surefire’s clients’ websites through search or chat, and the SMBs will be able to provide immediate answers to earn their trust and business. Surefire Locals empowers SMBs to manage this all within an all-in-one platform and provide better lead flow and quality with a clear understanding of their customer’s journey.

“Digital-first consumers want to control the buying process. They want answers to their questions to build a modicum of trust with a business before sharing their contact information,” said Pat Higbie, Co-Founder and CEO of XAPP AI.

How does it work?

The conversational website search and chat solutions from Surefire Local and XAPP answer consumers’ questions instantly by pulling content directly from the website. The AI chat can also request contact information from the potential customer when a consumer shows the urgency to interact, allowing the business to follow up.

“I’m really excited about the added value we’ll bring to our customers with these maintenance-free, self-service solutions,” said Chris Marentis, Founder and CEO of Surefire Local. “These AI-powered tools will allow SMBs to improve their lead capture while accelerating sales growth through website search and chat and be able to measure true ROI all within one platform.”

Learn more about XAPP AI and stay tuned for more case studies highlighting Amazon’s partners on our blog.