Hillary Black

Hillary Black

http://www.hiremav.com

Hillary Black is the Co-Founder and Head of Marketing at Mav (hiremav.com), a texting robot that turns sales tasks and playbooks into automated, two-way SMS conversations. After 10 years in social media developing brands like Vine, Beats by Dre, and University of Michigan, Hillary knows how to design and market conversational experiences that convert. She shares her expertise in the conversation design space as a contributor to multiple publications, her online course from UX Writers Collective "Chatbot Writing & Design," and in her Facebook Group - Chatbot Conversation Designers Interet Club (facebook.com/groups/conversationdesigners).

Hillary’s bot talks.

How to Design and Write a Chatbot in 10 Steps

September 21, 2020

Before you’re ready to have automated conversations with your customers at scale, you should ask yourself how exactly do you take your idea and turn it into a real chatbot? Here are the 10 steps you should take to go from idea to working chatbot prototype that’s ready to be built.

Chatbot Development, Frameworks and Tools

10 Dos and Don’ts of Chatbot Conversation Design

May 26, 2020

Effective chatbot conversation design builds trust and creates a successful, enjoyable user experience. Here are best practices to keep in mind when designing a chatbot.

Chatbot Development, Conversational Marketing

How to Use SMS Chatbots for Customer Acquisition

December 17, 2019

SMS chatbots are the future of marketing directly to customers. These bots can help automate lead generation and customer acquisition.

Bots for Business, Conversational Marketing

7 Keys to Creating a Successful Chatbot Strategy

July 18, 2019

Using a chatbot to grow your business—whether it’s to acquire customers, help existing customers, or build brand awareness—is becoming increasingly popular. Find out some of the most important tips for utilizing your chatbot effectively.

Bots for Business

5 Conversation Design Tips for Customer Acquisition Chatbots

February 14, 2019

When designing a chatbot for customer acquisition, use these five tips to ensure that you’re keeping the user at the forefront of your mind.

Bots for Business
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